Project Type
Rebranding
Clients
Dr. Pedro Coelho Clinic
Year
2021/22
About Project
Aesthetic and Advanced Implantology services since 2004. A brand that conveys Charm, inspiration, reliability, experience, transparency, and security.
We have developed a holistic Quantum Smile® concept, a single integrated solution that enables multiple benefits to be obtained in various dimensions and areas of life.
Process
Developing the Brand Universe
Research and Archetypes
Based on a holistic philosophy, combining the most advanced technology with the highest standards of rigor and aesthetic finishes, personal development through Coaching and Psychotherapy, the Dr. Pedro Coelho Clinic has developed Quantum Smile® solutions over 18 years, a unique and integrative methodology.
Diving into the brand’s DNA for a new Premium positioning was a challenge that we were able to clarify through an in-depth study of the brand’s Archetypal Mix.
Symbol
The symbol reflects the brand’s three archetypes, through the concept of quantum, glitter, and glamor. We wanted a heroic symbol representing the empowerment and value clients gain through the clinic’s treatments.
Implementation
The implementation of this brand was a success, from the clinic, to the stationary, uniforms, website, merchandising, social networks, to the mentality of the employees who felt more involved and satisfied with the new charm of the brand.
Deliver
The Result
