Project Type
Branding
Clients
Alltera Hub
Year
2021
About Project
A platform for human development, music and conscious arts.
This project was a breath of fresh air in the Portuguese and international cultural and spiritual fabric. The challenge of this project, built from the ground up, led us and the client to create a sufficiently global and unforgettable name—a brand of people, humanity, community, connection, creativity, transformation, and growth.
Process
Developing the Brand Universe
Research and Archetypes
Based on a holistic philosophy, combining the most advanced technology with the highest standards of rigor and aesthetic finishes, personal development through Coaching and Psychotherapy, the Dr. Pedro Coelho Clinic has developed Quantum Smile® solutions over 18 years, a unique and integrative methodology.
Diving into the brand’s DNA for a new Premium positioning was a challenge that we were able to clarify through an in-depth study of the brand’s Archetypal Mix.
Brand architecture
The symbol reflects the brand’s three archetypes, through the concept of quantum, glitter, and glamor. We wanted a heroic symbol representing the empowerment and value clients gain through the clinic’s treatments.
Implementation
The implementation of this brand was a success, from the clinic, to the stationary, uniforms, website, merchandising, social networks, to the mentality of the employees who felt more involved and satisfied with the new charm of the brand.
Deliver
The Result
